Google for India 2024: Latest AI Features and Other Announcements

To commemorate the 10th anniversary of its “Google for India” campaign, the company held its annual event on October 3, 2024, focusing on AI advancements tailored for India, including updates to Android, Google Assistant, and other tools.

The company announced new advancements and features such as Gemini Live and AI Overviews on Search to expand support for Indian languages.

Additionally, Google is rolling out new features in India to enhance user experience and combat scams. Users can now use Google Lens to conduct video searches, get AI-generated review summaries on Google Maps, and receive real-time weather alerts.

Indian businesses can use AI to create product videos and generate descriptions. To protect users from scams, Google is testing a new feature called Enhanced Fraud Protection. The tech giant has also partnered with several Indian companies on various initiatives.

Key highlights for Google India in 2024

1) Gemini AI extension

Google has announced that its advanced artificial intelligence model Gemini is now available in Hindi and is expected to support eight more Indian languages ​​soon. The expansion is aimed at catering to the more than 40% of Indian users who interact with Gemini using local language voice input.

2) Overview of artificial intelligence

The AI ​​Overview feature provides AI-generated answers to search queries and is now available in Bengali, Telugu, Marathi and Hindi. This feature is designed to enhance user experience by providing localized content.

3) Healthcare innovation

Google is launching an AI-powered cancer and tuberculosis screening tool that is currently being tested in Indian hospitals. The goal is to make these screenings free of charge within the next decade, thereby significantly improving healthcare delivery in India.

4) Google Maps enhancement

Google Maps updates include real-time alerts on weather conditions such as fog and flooding, which is especially important given India’s diverse climate. Users will also benefit from the ability to summarize places and reviews.

5) Google Pay function

Google is proud to connect 35 million customers through its payments service, making it easier and more convenient for everyone. Google Pay’s new features include UPI Circle, which allows users to request payments on behalf of others, and increased loan limits – up to Rs 5 lakh for personal loans and up to Rs 50 lakh for gold loans.

6) Merchant Tools

Google has launched a feature for merchants that allows them to add WhatsApp contact information directly to their business profile. This will help communicate directly with customers through messaging applications.

7) Data localization

The Gemini 1.5 Flash extension enables enterprises to store data locally in compliance with India’s data protection regulations, thereby enhancing cybersecurity measures within the country.

8) Sustainable Development Initiatives

Google has reaffirmed its commitment to sustainability, adding 186 megawatts of clean energy to India’s grid and partnering with the Adani Group to build a solar farm in Gujarat.

9) AI Skills Home

Launched a new learning initiative called AI Skills House to provide free courses on generative and responsible AI to students and professionals across industries.

in conclusion

The Google for India 2024 event showcases the company’s commitment to enhancing the digital experience of Indian users through innovative technologies.

With Gemini AI models expanding to multiple languages, improvements in healthcare screening, and new features in Google Maps and Google Pay, Google aims to meet the diverse needs of India’s population.

Additionally, a focus on sustainability and local data storage reflects a commitment to responsible growth. Overall, these announcements underscore Google’s ongoing efforts to empower individuals and businesses in India while embracing the future of technology.