Top 100 Digital Stars 2024 celebrates India’s most influential creators across industries such as comedy, beauty, fashion and technology. The prestigious list, curated by GroupM, The Goat Agency in collaboration with Forbes India, emphasizes diversity and impact, showcasing the creators shaping India’s digital narrative.
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This year’s selection focuses on diverse creators in various industries, including comedy, beauty, fitness, technology, and more. Here are the top 10 digital stars of 2024 according to Forbes India’s latest list:
You are watching: List of Top 10 Digital Stars 2024
|
rank |
Name |
category |
|
1 |
Nancy Tiagi |
fashion & lifestyle |
|
2 |
Sakshi Keswani |
comedy |
|
3 |
Danny Pandit |
comedy |
|
4 |
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comedy |
|
5 |
Mahesh Keshwara |
comedy |
|
6 |
Harshita Gupta |
comedy |
|
7 |
Rajvardhan Grover |
comedy |
|
8 |
Apurva Muhija |
comedy |
|
9 |
tarini peshawaria |
beauty |
|
10 |
Kiran Dutta |
comedy |
selection criteria
Now, under this system, the selection-by-list model has evolved to show both verified and unverified creators due to recognition of a more diverse range of influencers. Selection is based on a number of key metrics; it measures engagement rate, follower count, reach and impressions using a proprietary scoring algorithm developed by The Goat Agency. This is about recognizing the value of diversity of voices in the creator economy.
major trends
Comedy is the most important field for the most influential creators: seven of the top ten spots are occupied by well-known comedy creators.
The list also reflects a deep understanding of the power of today’s digital space, where all creators have the opportunity to be recognized for their impact. This is the third edition of the Top 100 Digital Stars program and will continue to celebrate the vibrant and diverse voices shaping India’s digital narrative.
The eligibility criteria for the 2024 Digital Influencer 100 were significantly expanded and customized to evaluate digital influencers more comprehensively and universally. The main selection criteria are:
Selection criteria –
The list includes both verified and unverified creators, which makes it possible to give due recognition to actual influencers for their contributions in an unbiased manner. Through the use of different voices, the importance of digital space is made even more evident.
Evaluation Criteria –
The process took into account ten specific genres, mainly comedy, technology, travel and beauty.
Key indicators for evaluation:
- Engagement rate: The amount of engagement (likes, comments, shares) on a personal content.
- Number of Followers: The number of followers each creator has in their network.
- Reach and Impressions: Metrics that show how many unique users are viewing content and how often it is delivered.
- Overall Impact: A more comprehensive view of the impact a creator has within their space.
Diversity focus
It literally focuses on celebrating the diversity of voices and talent – indeed, reflecting the vastly different nature of content creation in today’s digital economy – and the range of these different genres is a testament to the multi-faceted nature of content creation . Influential people in India.
The 2024 edition of the Top 100 Digital Stars list reflects the changing landscape of content creation in India. By identifying diverse voices across genres, the initiative highlights the growing importance of digital influencers, celebrating those making an impact in the digital space and beyond.
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Source: https://dinhtienhoang.edu.vn
Category: Optical Illusion