National Cinema Day 2024: Why Movie Price Reduced on 20th September? Know the Reasons

National Film Day is one of the most awaited events for movie lovers across the country. In 2024, this day will be celebrated on September 20. On this day, movie ticket prices are reduced, allowing customers to watch popular movies at a much lower price. This day was first celebrated in 2022 to encourage people to go to the cinemas as the world was coming out of the pandemic.

Read | National Film Day 2024: Know the history of cinema in our country and other important facts

What is the purpose of National Film Day?

The Multiplex Association of India (MAI) celebrates National Film Day every year to bring people back to theatres and rekindle the passion for big screen films. The aim is to support the film industry which has been severely affected by the COVID-19 pandemic and promote film culture and community engagement.

What is the reason for the price reduction on National Film Day in 2024?

Celebrating audiences: The main focus of National Cinema Day is to pay tribute to the audiences. Considering the recent difficulties faced by the film industry, the price reduction is to show gratitude to the audiences for their continued support. By reducing prices, cinemas hope to attract regular customers and audiences who may not go to the cinema frequently, giving everyone the opportunity to enjoy movies at an affordable price.

Encouraging people to go to the cinema: In the wake of the pandemic, many people are now finding solace in streaming services. There is nothing like the cinema experience of watching a film on a widescreen, with surround sound and audience reaction. National Cinema Day aims to encourage people to go to the cinema more often by reminding them of the special experience cinemas offer.

Restoring Cinema Footfalls The pandemic has led to a sharp drop in cinema attendance, with many cinemas forced to close temporarily or permanently. National Movie Day is a strategic move to restore footfalls by offering affordable ticket prices. On this day, moviegoers can watch the latest releases or revisit their favorite blockbusters at a fraction of the usual price. As a result, cinema owners anticipate a significant increase in footfalls, leading to better long-term business prospects.

Entertainment accessible to all: By lowering ticket prices, theater chains make entertainment accessible to more people. Going to the movies is often an expensive activity, especially for families or large groups. National Film Day ensures that people from all walks of life can enjoy the movie experience without having to worry about high ticket prices. This inclusivity not only benefits audiences, but also builds a good reputation for the film industry.

Promote new and blockbuster films: The national film festivals in late September coincide with the release of new and blockbuster films. Lowering ticket prices can encourage more people to see these films in theaters, which can significantly increase box office. It also helps to create buzz for upcoming films and provides studios with an opportunity to showcase their films to a wider audience.

What to look forward to on National Film Day 2024?

Cinemas across India will be offering discounted ticket prices on September 20, 2024, making it a great opportunity to watch the latest movies or revisit your favourites. Cinemas will be packed with lively audiences, showing a wide range of films – from Hollywood blockbusters to regional films.

All in all, National Movie Day 2024 is more than just a day to lower ticket prices, it’s a celebration of the art of filmmaking and the community spirit that comes from watching movies together. Whether you’re an avid movie lover or someone who hasn’t been to the cinema in a long time, National Movie Day is the perfect opportunity to immerse yourself in the magic of cinema at an unbeatable price.

Read | Important dates in September 2024: List of national and international dates