The best smartphone brands by market share in India are still the most competitive and dynamic, meeting a large consumer base that meets a wide range of needs. From budget-friendly choices to premium flagship devices, multiple brands engrave their own niche based on innovation, pricing and performance.
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In the second quarter of 2024, India witnessed about 45 million smartphone shipments, reflecting a year-on-year increase of 1%. It is worth noting that 5G smartphones now account for more than 55% of total shipments, indicating the rapid adoption of next-generation connectivity.
You are watching: Top 10 Best Smartphone Brands by Market Share in India in 2025
Smartphone Brand Market Share 2025
Here is an overview of India’s leading smartphone brands, ranked by market share:
|
rank |
brand |
market share(%) |
|
1 |
in vivo |
16.50% |
|
2 |
Millet |
13.50% |
|
3 |
Samsung |
12.90% |
|
4 |
field |
12.60% |
|
5 |
Oppo |
11.50% |
|
6 |
apple |
6.70% |
|
7 |
Motorola |
6.20% |
|
8 |
poco |
5.70% |
|
9 |
OnePlus |
4.40% |
|
10 |
IQOO |
2.70% |
|
– |
Others |
7.30% |
Top 10 smartphone brands in India (market share)
1. Vivo (market share: 16.50%)
Vivo is the number one smartphone brand in 2025 by leveraging its advanced camera technology, stylish design and affordable 5G devices. Its focus on high-quality night photography and selfie enhancements attracts users, while competitive prices and premium build quality consolidate its market advantage, accounting for 16.5% of the market share.
2. Xiaomi (market share: 13.50%)
Xiaomi has gained 13.5% market share in 2025 by offering high-end features at budget-friendly prices. Its strong battery life, fast charging and reliable performance across all parts attract a wide consumer base. By balancing affordability and innovation capabilities, Xiaomi remains the main force in the smartphone market.
3. Samsung (market share: 12.90%)
Samsung gained 12.9% market share in 2025 by offering a strong combination of premium and mid-range smartphones. Its industry-leading AMOLED display, consistent software updates and excellent after-sales support support enhances customer loyalty. By blending innovation with reliability, Samsung remains a key player in the global smartphone market.
4. Area (market share: 12.60%)
The field ranks fourth in 2025 with a market share of 12.6%, by offering budget-friendly smartphones with powerful performance. It focuses on gaming optimization and advanced 5G technology at affordable prices to attract young consumers. By integrating high performance with competitive prices, the field has enhanced its position in the global smartphone market.
5. Oppo (market share: 11.50%)
Oppo has won fifth place with 11.5% market share by offering stylish design and top-notch camera technology, especially for portrait photography. Its competitive price in both mid-range and premium segments attracts a wide customer base. By combining innovation with aesthetics, Oppo maintains a strong presence in the market.
6. Apple (market share: 6.70%)
Apple won sixth place in 2025 and gained a 6.7% market share by maintaining its reputation as a premium manufacturing quality and a seamless ecosystem. Its long-term software updates ensure the life of the device, while high resale value attracts loyal customers. By focusing on innovation and user experience, Apple remains a strong competitor in the market.
7. Motorola (market share: 6.20%)
Motorola gained 6.2% market share in 2025 by offering a clean Android experience, budget-friendly smartphones and reliable battery life. Its focus on simplicity, affordability and reliable performance has attracted a loyal customer base, helping Motorola maintain its strong presence in the competitive smartphone market.
8. Poco (market share: 5.70%)
POCO gained 5.7% market share in 2025 by focusing on displays with high refresh rate and positive prices. Its powerful hardware and performance-driven approach appeals to gaming enthusiasts and budget-conscious consumers, helping Poco build a strong foothold in the competitive smartphone market.
9. OnePlus (market share: 4.40%)
OnePlus earned ninth place in 2025 with a market share of 4.4% by offering flagship performance, sleek Oxygenos experience and premium design. Its focus on speed, user-friendly software and high-end build quality attracts tech enthusiasts and professionals, keeping OnePlus consistent in the highly competitive smartphone industry.
10. IQOO (market share: 2.70%)
IQOO gained 2.7% market share in 2025 by targeting gaming enthusiasts with performance-driven devices. IQoo comes with a powerful chipset and fast charging support, providing a seamless gaming experience. Its focus on speed and affordability helps it engrave a niche in the highly competitive smartphone market.
in conclusion
India’s smartphone market in 2025 is shaped by innovation, affordability and evolving consumer demand. Whether you prefer budget equipment or premium flagship stores, brands continue to push boundaries to deliver better performance, design and functionality.
Source: https://dinhtienhoang.edu.vn
Category: Optical Illusion