Zomato announced on Friday that its parent company name was changed to Eternal Ltd., a strategic shift from its popular food delivery business. CEO Deepinder Goyal said on February 6 that the company is eager to become an all-encompassing umbrella company, which is eager to be a company that covers everything within its scope, such as fast commerce, supply of B2B and others in logistics. business. The brand will remain the same, but the company’s stock will change from “Zomato” to “eternal”. This is a new chapter in company identity.
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Zomato’s board of directors approved the change of name to Eternal Limited. pic.twitter.com/ygvv35y8w3
You are watching: What is Eternal Meaning? Zomato, Blinkit Change Parent Company Name, Confirmed by CEO Deepinder Goyal
– ani (@ani) February 6, 2025
From food delivery to diversified portfolio
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The name change is not only a change in cosmetics, but also reflects the development of the company’s business model. Over the years, Zomato has strategically expanded its business beyond food delivery through key acquisitions and adventures. This includes Blinkit, Rapid Grocery delivery service; Hyperpure, which provides restaurant supplies; and the region, an emerging logistics department. This diversification transforms Zomato from a single-person service platform to a multi-faceted enterprise.
“Eternal”: A Future Mission Statement
Deepinder Goyal explains that the name “eternal” is an ideal title because it can express an idea of what will provide a long-term vision and create a business that has more than any lifetime. Internally, the brand creates a difference between the overall company and the popular Zomato app. The transition to “eternal” is because the official name means that the company’s future success is no longer just dependent on the Zomato app, and Blinkit now plays a crucial role.
Source: http://eternal.com/letter.pdf
Embrace multiple overhead structures
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Under eternal protection, all business departments – Zomato, blinkit, predictpure and district – will operate independently. Therefore, structural changes mark the development towards a multi-CEO model where different CEOs will run the business unit. In this case, each CEO will provide each unit with dedicated, professional expertise and strategic agility, so each business entity will thrive in its respective markets.
New online identity
Reshape and even expand to the company’s online business. The company website will now be on eternal.com instead of zomato.com. This is a subtle and significant change that reinforces the message of Eternal Ltd. more than Zomato. This shift underscores the company’s transformation into a diversified entity whose interests are beyond the scope of online food ordering.
While Zomato apps remain at the heart of the company’s success, this rebranding into Eternal Ltd is a strategic leap forward towards a more diverse and sustainable future. By embracing new businesses and creating a culture of innovation, eternity will help them as one of the key players in the ever-evolving digital landscape to keep their place. This step not only marks the breadth the company currently enjoys, but also talks about the desire to continue to adapt, innovate and create a business that has lasted for hundreds of years. Essentially, the name changed to Eternal Ltd is a statement of intent that promises to build a legacy that goes beyond food delivery and remains forever.
Source: https://dinhtienhoang.edu.vn
Category: Optical Illusion