On October 1st, almost every country in the world celebrates International Coffee Day. It’s a tribute to what has become one of humanity’s favorite beverages, cup after cup, giving us more than just a caffeine boost. This year’s event, themed “Coffee, Your Daily Ritual, Our Shared Journey,” celebrates collaboration within the industry and promotes sustainable practices while supporting the livelihoods of coffee farmers around the world.
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Although International Coffee Day dates back to early celebrations in the 2000s, it was officially established in 2015 during the International Coffee Organization conference in Milan, Italy. Since then, it has become a global celebration celebrated in more than 77 countries.
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importance of this day
International Coffee Day celebrates several purposes:
- Cultural impact: Coffee is more than just a drink; It is a cultural phenomenon that embodies social exchange and community connection. From the quaint Ethiopian coffee rituals to the trendy cafés of Paris, these cultures embrace coffee as an integral part of their daily lives.
- Economic Importance: The coffee industry is a major global commodity and provides jobs for millions of farmers and workers. The ICO has in many ways been calling for fair trade practices and ethical coffee sourcing so that these producers are fairly compensated for their labor.
- It’s a day for environmental sustainability awareness, namely the climate change and deforestation that global coffee production must contend with. International Coffee Day calls for a healthy planet and a level playing field towards sustainable development.
Cafe offers discounts
1.Starbucks
- Expected to offer loyalty program members a buy-one-get-one-free offer on selected beverages
2. Duncan
- With any purchase, expect to receive free medium hot or iced coffee, as well as discounts on coffee beans and merchandise.
3. Café Coffee Day
- As part of the festivities, select drinks and snacks may be discounted by up to 50%.
4. Barista
- Usually offers a buy one get one free deal on all coffee drinks, making it a great place for coffee lovers.
5. Blue Tokai Coffee Roaster
- They are known for their specialty beers and may have special discounts on select blends and merchandise.
6. Coffee beans and tea leaves
- There is usually a free pastry with the purchase of any drink on this day.
7. Tata Starbucks
- May offer special promotions for its new seasonal beverages, including discounts or combo offers.
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Local cafes and independent shops
1. Third Wave Coffee Roasters
- Promotions such as buy two coffees and get one free are expected to be launched to encourage customers to explore their diverse menu.
2. Koinonia Coffee Roaster
- There may be special pricing on their handcrafted blends and tastings may be held.
3. Brewing Room
- They are known for their unique beers, and they may offer discounts on their signature drinks and merchandise.
celebration
On October 1, coffee lovers around the world will take part in a variety of events:
- Coffee Promotions: Many cafes and coffee shops offer special offers or free coffee to celebrate. Large chains like Starbucks and Dunkin’ often participate in attractive promotions.
- Community Engagement: Organize local events such as coffee tastings, brewing workshops and educational seminars to foster community spirit and appreciation for coffee.
- Social Media Campaign: The ICO encourages participants to share their coffee experiences online using hashtags such as #ICD2024 and #EmbraceCollaboration to start a global conversation around coffee appreciation and sustainability.
International Coffee Day 2024 offers enthusiasts a perfect opportunity to celebrate the beverage itself and its profound cultural significance and economic impact. As you enjoy your favorite beer on this special day, consider supporting a local cafe or an ethical brand that prioritizes sustainability and fair trade practices. Together we can contribute to a prosperous and responsible coffee industry that benefits everyone involved, from farmers to consumers.
Source: https://dinhtienhoang.edu.vn
Category: Optical Illusion