In the United States, Cyber Monday is the Monday after Thanksgiving. This year, the event will be held on December 2, 2024. Cyber Monday is the biggest sales day online, and after the Thanksgiving weekend, people are flooded with deals and discounts from companies.
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Cyber Monday History
The term was first coined in 2005 by Shop.org, a division of the National Retail Federation (NRF), to promote online shopping culture during the holiday season. The idea came about because most customers prefer to order online after experiencing overcrowded stores the day after Thanksgiving, commonly known as Black Friday. It initially targets the trend of most shoppers returning to work over the holiday weekend, where they will be able to access faster internet connections to browse and shop from the comfort of their desks.
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The Importance of Cyber Monday
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Cyber Monday has become a global shopping phenomenon that has had a profound impact on retail sales. For online retailers, this is an important day during the festive season to boost sales. In recent years, its online sales have even surpassed Black Friday, especially as e-commerce has gained momentum as consumer behavior has shifted and new technologies have been adopted.
The event features deep discounts on a variety of products, especially electronics, fashion and homewares.
cultural influence
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Cyber Monday reflects broader cultural trends in digital shopping and consumer convenience. It has become synonymous with the holiday shopping season and is now recognized not just in the United States, but in countries around the world that have adopted similar shopping days. The campaign promotes a culture of consumerism while also encouraging retailers to innovate marketing strategies and enhance customer experience through online platforms.
As Cyber Monday 2024 approaches, it remains a peak moment on the retail calendar, exemplifying how consumer spending is becoming more oriented toward online purchases. Retailers are also expected to use the day to launch massive promotions that will become part of holiday shopping customs around the world.
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Category: Optical Illusion