List of Indian Companies, Brands That Changed their Name Recently; Check Here

Companies often change their names to reflect new directions, merge or improve their image.

In India, several companies have been recently renamed. For example, in February 2025, Zomato announced that it would rebrand its brand as “timeless” to emphasize its expansion beyond food delivery.

In July 2024, India’s Boers Housing Finance renamed its name to Sammaan Capital, and Indian breast real estate became the development of India’s vernal equinox.

In February 2024, Swiggy updated its registered name from Bundl Technologies Pvt Ltd to Swiggy Pvt Ltd.

In this article, we will discover the reasons behind these names and explore the stories of these companies.

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Why did the company change its name?

The company changes its name for a variety of reasons, including mergers or acquisitions, direction changes and brand modernization.

Companies are renamed to indicate changes in the direction of the future, but they must be aware of their sacrifice.

Reasons for renaming:

  • Merger or Acquisition: When a company expands or develops through a merger or acquisition, the original name may no longer be suitable. For example, after Hewlett Packard acquired Compaq in 2022, they put together the brand names to form “HP Compaq”.
  • Inaccurate or restricted name: If the original title no longer applies to the brand, or if they try to attract other audiences, their name may be changed. When fried food fails, Kentucky fried chicken renames its name to KFC.
  • Brand Makeover: The company may want to modernize its brand by changing its name. For example, “Dunkin’Donuts” was officially renamed to 2018’s “Dunkin’” to expand its scope, rather than donuts.
  • Citigroup has been renamed Citi, providing customers with a more user-friendly and memorable name.
  • Direction Change: Updating the identity with a new name may change when a company moves in a different direction from the original vision. Facebook changed its name to Meta to showcase its new vision for branches outside of social media.
  • Sounds better: Simpler names are easier to say and can take up less space in social media comments, making it more likely to be fully used.
  • Escape from bad reputation: A common reason companies change their name is the distance distance to negative.
  • Business Expansion: After the original business is expanded, a new or modified name may be required.
  • Brand names have become meaningless or irrelevant: When there is a significant change inside or outside, a brand name may lose its meaning or irrelevant.

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List of recently renamed Indian companies

Several Indian companies have undergone major branding in recent months, reflecting strategic shifts, market expansion and partnerships. Here is the key update:

Renamed in 2025

Zomato→Eternal

The food delivery giant renamed its parent company “Eternal” in February 2025 to align with its diversified portfolio, including the fast-moving business division Blinkit, B2B Venture Hyperpure and Loyalty Program District.

The Zomato application retains its name, while the company entity emphasizes long-term sustainability and innovation.

Indian Cougar→PVMA

In January 2025, it was temporarily renamed “PVMA” to celebrate its partnership with badminton star PV Sindhu.

This move marks the official entry of PUMA into the Indian badminton market and launches performance equipment in the Indian Open in 2025. The “PVMA” sign was displayed in stores in major cities to commemorate Sindhu’s influence.

Renamed in 2024

Boers Real Estate in India →Equinox India Developments

Starting from July 2024, real estate companies will shift their focus to premium residential and commercial projects. Rebranding aims to distance yourself from past controversies and emphasize transparency.

Burs Housing Financing in India → Samman Capital

The mortgage lender was also renamed in July 2024, adopting an asset model for retail growth. This change reflects a strategic hub for ethical lending practices.

L&T Switching Equipment → Lauritz Knudsen Electrical and Automation

After the company’s acquisition of Schneider Electric in May 2024, the company expanded to renewable energy and electronic power solutions. The plan includes an investment of Rs 8.5 crore over three years to strengthen India’s operations.

Other notable brands

  • OLYV (2024): Fintech companies will focus on digital financial solutions, although specific name change details are still not disclosed.
  • Jeeru→J (2023): Soft drink brands modernize their identities with vibrant packaging to appeal to Gen Z.
  • Eveready (2023): Updated its logo to attract young audiences while retaining its legacy.

These renamed brands highlight evolving market strategies, from leveraging celebrity partnerships (PUMA/PVMA) to diversified business models (Zomato/Eternal) and revitalizing legacy brands (Eveready).

The impact of branding on businesses and consumers

Brand reshaping will have a significant impact on the company, thereby affecting brand awareness, market coverage and overall financial performance. For consumers, rebranding can lead to brand engagement and stronger connections.

Benefits of reshaping your business:

  • Stay relevant: Renamed brands help businesses adapt to evolving consumer preferences and behaviors to ensure their brand identity and message remains current. By reflecting the latest trends, businesses can increase their market share and retain customers.
  • Attracting new audiences: Name change strategies enable businesses to connect with a wider audience by creating new brand identity and messaging that resonates with multiple demographics. Market research and analysis of customer data can help companies discover new target audiences and tailor their brands accordingly, expand their marketing operations and develop customer loyalty.
  • Refreshing company image: Over time, the company’s brand identity may become obsolete. Rebranding helps modernize visuals and messaging to align with current trends and consumer preferences, increase brand awareness and attract new customers.
  • Overcome negative publicity: Name change can help businesses rebuild trust from customers and distinguish them from competitors. The new brand image can focus on values ​​such as security and customer satisfaction to rebuild trust and rebuild reputation as evidenced by Uber’s reshaping efforts to respond to negative publicity.
  • Consistent organizational change: During mergers and acquisitions, companies’ goals and values ​​may change. Rebranding ensures brand consistency, helps businesses adapt to changes and communicate new brands to their target audiences while maintaining sales and traffic.
  • Boost employee morale: Name change can emphasize a company’s unique sales proposition, including its corporate culture, work environment and employee benefits. This can attract top talent and improve employee retention.
  • Reduce marketing costs: A cohesive brand improves the efficiency and effectiveness of marketing efforts. Understanding your audience can develop targeted campaigns, while brand guidelines ensure consistency and prevent the need to rebrand the brand design for each new marketing effort.
  • Improve company value: Increased brand equity can lead to higher prices of products or services and have a positive impact on stock prices. A brand name change can make a brand a more valuable asset, thereby increasing its value when the company sells it.
  • Benefits of changing the name to a consumer:
  • Attract more customers: Brand research can help businesses identify customers that are consistent with their purposes and positioning. These customers are more likely to purchase products or services, willing to pay more, and be more loyal.
  • Enhanced Brand Perception: Rebranding a brand provides a new beginning to enable companies to get rid of negative associations and redefine themselves in a more favorable way. New visual identity and messaging that align with the company’s core values ​​can enhance the brand’s image and build a more positive reputation.
  • Improve engagement: Name change can promote website and social media engagement.